Geo

Relax. Let us worry about the planet.

00

problem

The world of design today faces increasing scrutiny when it comes to creating responsibly and sustainably. Tasked with designing a sustainable seating solution, this project aimed to explore the use of novel sustainable material in the world of furniture.

solution

Our response was Geo. A lounge chair designed for liminal spaces with sustainability at heart. Geo utilizes the latest in sustainable materials. Plasticflux, a recycled plastic material, proudly serves as the multifunctional center of this piece. Geo is also manufactured with biofoam on the inside, a cellulose based foam aimed at reducing the need for traditional petroleum based foam.

The project investigates material strategy as a primary design driver, combining steel tubing with Plasticflux as a structural and expressive element. Paired with a cellulose-based biofoam core, GEO reduces reliance on petroleum-based materials while maintaining comfort, durability, and suitability for high-traffic environments.

Geo began with an investigation into how sustainable materials could play a more integral role in furniture design, rather than being treated as an afterthought. Early research focused on identifying materials that balanced environmental responsibility with durability, comfort, and manufacturability. This led to the selection of Plasticflux, a recycled plastic composite, as a core structural and visual element, alongside steel tubing and a cellulose-based biofoam to reduce reliance on petroleum-derived materials.

Throughout development, Geo was shaped through iterative prototyping and full-scale testing to ensure that material choices supported real-world use. Particular attention was given to ergonomics, proportions, and long-term comfort, resulting in a lounge chair suited for liminal and public environments where durability and repeated use are essential. By integrating sustainable materials directly into the structure of the chair, Geo frames responsibility as an inherent quality rather than a visible statement.

Since its completion, Geo represents an approach to furniture design where sustainability, comfort, and longevity are aligned. The project demonstrates how thoughtful material strategy and hands-on fabrication can result in a product that feels both considered and approachable—offering users a comfortable place to sit while quietly reducing environmental impact.

year

2025

timeframe

8 weeks

category

Sustainable Furniture Design

01

After plenty of iteration, the final direction was chosen because of it's manipulation of the prescribed materials, using the tubing and plasticflux to create the illusion of a floating wrap around. This also enables the perception of an unusual negative space between armrest and seat.

02

The final prototype was fabricated to test material choices, construction logic, and durability at full scale. This stage translated ergonomic and structural insights into a resolved, buildable object through hands-on fabrication and custom designed fasteners and assembly.

03

Branding was developed to communicate GEO’s sustainability narrative and intended public-space use, reinforcing the product’s values beyond form alone.  “Relax. Let us worry about the planet.” reframes sustainability as effortless, reassuring users that environmental responsibility is embedded in the product without requiring conscious effort or sacrifice.

04

Having won a class-wide competition, my poster design was selected for the 2025 Chair Show. Geo proudly served as the face of  Humber's annual chair show for it's class, featuring prominently across advertisment material.

05

This project was done in collaboration with Borgo Contract Seating and Plasticflux

.Hey!

I'm seeking design internships for summer 2026, reach out to me to see how can we collaborate!

.Hey!

I'm seeking design internships for summer 2026, reach out to me to see how can we collaborate!

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