Air Zoom Chromark - Footwear

This project challenged students to create footwear with a unique factor, while considering a user persona. Combining the two challenges together, I ended up with Jason Carter, an athlete (runner) who wants his shoes to be a reflection of his athleticism and his journey. He wants something which evolves with him, that could symbolize the miles he's conquered. For example, turning signs of wear into badges of honour.

Nike brand used for educational purposes only.